Selected Work
1 completed · 3 upcomingGoogle Ads
Specsmakers
End-to-end Google Search campaign for one of India's largest optical retail chains. Keyword architecture, ad copywriting, bidding strategy, and conversion tracking from click to store visit.
Google Ads
GT Holidays
Full-funnel Google Ads strategy for a travel brand. Seasonal budget planning, campaign architecture, audience segmentation, and a performance dashboard built from scratch.
Meta Ads
Meta Ads Lead Generation
Performance Meta campaign covering creative strategy, audience testing framework, and full-funnel mapping across Facebook and Instagram.
Landing Pages
Landing Page Optimization
Structured CRO process — heatmap analysis, hypothesis building, A/B test design, and copy rewrites tied directly to business outcomes.
Approach
Every project starts with a business problem — not a platform. The work focuses on structured thinking, audience understanding, and campaigns built around measurable outcomes. Strategy first. Tactics second.